Shubhavni Kesar – Pure Saffron Stigmas | NITI Aayog Recognised

100% pure saffron strands, recognised by NITI Aayog for our IoT‑enabled agritech innovation— lab‑tested (Category – I), raw, and unpolished. Rich in natural actives that support mood, heart, eyes, and overall wellness.

Shubhavni Kesar brings Kashmir’s red gold to your doorstep, grown indoors. Our unique model of indoor saffron farming has been featured by NITI Aayog’s Frontier Tech platform as a transformative agritech innovation, and highlighted on their official channels for its blend of technology, sustainability, and women’s empowerment. Hand‑harvested stigmas deliver rich crocin, picrocrocin, and safranal for vibrant colour, aroma, and emerging wellness benefits. Infuse in milk for mood support, kheer for festive glow, or kahwa for heart health. Pure, lab‑tested (Category – I), glass‑packed.

Shubhavni Kesar is cultivated in IoT‑monitored, aeroponic chambers that recreate Kashmir’s ideal climate while using up to 90% less water. Each stigma is handpicked by rural women, gently dried, and sealed in glass, ensuring consistent strength (crocin, picrocrocin, safranal) and traceable purity in every gram. A pinch elevates your kheer, kahwa, or milk into a golden wellness ritual.

Key benefits*

• Mood & Stress Relief – Studies show saffron may ease mild depression, anxiety, and improve sleep by supporting serotonin and melatonin balance.
• Heart & Blood Health – Antioxidants help maintain healthy cholesterol, blood pressure, and vessel function as part of a balanced diet.
• Eye Protection – Crocin and zeaxanthin combat oxidative stress and blue light damage for visual comfort.
• PMS & Hormonal Support – Clinical research suggests relief from mood swings, cramps, and irritability.
• Glow & Digestion – Traditional use for radiant skin, digestion, and vitality in Ayurveda rituals.

*Traditional Ayurvedic use & emerging research. Not intended to diagnose, treat, or cure any disease. Consult your healthcare professional before use.

Why Shubhavni Kesar (Saffron)

Featured by NITI Aayog for revolutionary indoor cultivation that reduces imports and creates jobs.

• IoT‑controlled aeroponics: Precise climate, no pesticides, soil‑free.

• Women‑led: Rural artisans harvest every stigma.

• Lab‑verified: Pure stigmas, no fillers—deep red colour, honeyed aroma.

How to use

• Daily Ritual: 3–5 strands in warm water or milk + turmeric (15-30 min soak).
• Cooking: Bloom in water for biryani, kheer, phirni, or chai.
• Beauty: Milk soak for face packs or puja prasad.

Pack details
Available in: 0.5 g, 1 g, 5 g (premium glass jars in golden boxes—ideal for gifting).​
Best before: 24 months; store airtight, away from light, heat, and moisture.