100% Pure & Unadulterated
Our Kesar (Saffron) is raw, unpolished, and grown sustainably for unmatched quality.
Reimagining Saffron Cultivation in India
Rooted in Tradition, Driven by Innovation
✨ Diwali Exclusive • Limited Time ✨
Shubhavni Auspicious Gold Gift Box
Gift prosperity, purity, and love this Diwali ✨
Celebrate the art of thoughtful gifting with the Shubhavni Auspicious Gold Gift Box—an exquisite union of luxury, purity, and Indian heritage, perfect for life’s most meaningful moments.
MRP ₹1,399.00
₹1,249.00
Festive Offer
You Save ₹150 (11%)
Ends in 03:00:00:00
₹1,249.00
Festive Offer
You Save ₹150 (11%)
Ends in 03:00:00:00
⭐⭐⭐⭐⭐ “Perfect Diwali gift! My family loved the packaging & purity.” – Ritu, Mumbai
- 100% Pure Saffron
- Luxury Gift Packaging
- Women-led Brand
- Authentic Indian Heritage
- Perfect for Diwali
India’s Saffron (Kesar) Ecosystem in Crisis — Our Mission at Shubhavni
India’s saffron market faces a growing crisis: over 85% of domestic demand remains unmet, with cultivation confined to Jammu & Kashmir and vulnerable to climate and resource scarcity.
Increasing reliance on imports, soil-borne diseases, pesticide use, and widespread adulteration (44% of market saffron) threaten purity and consumer trust.
At Shubhavni, we are reshaping saffron’s future through innovativeaeroponic indoor farming that replicates Kashmir’s climate, eliminates soil risk, and produces 100% pure, raw saffron strands. Our mission blendssustainability, innovation, and women’s empowerment to restore India’s saffron legacy.
🌿 100% Pure Threads
🏠 Indoor Aeroponics
👩🌾 Women-led Impact
Your choice to buy Shubhavni saffron supports a healthier, transparent,
and socially responsible saffron ecosystem in India.
🎖️ Our Founder: Shubha Bhatnagar
At the forefront of our journey is Shubha Bhatnagar, a visionary agritech entrepreneur.
A seasoned leader at 65, she brings a unique perspective—blending her homemaking roots with
a passion for revolutionizing saffron cultivation.
Committed to confronting the challenges faced by saffron growers, Shubha’s mission is to bridge the saffron
demand–supply gap, reduce industry reliance on imports, and liberate saffron cultivation from geographical and
climatic constraints.
“अन्नं सर्व औषधानाम् प्रधानम्।”
“Food is the greatest of all medicines.”
“At Shubhavni, this timeless principle guides every choice we make.
From field to jar, we honor nature’s healing power in every spice.”
— Shubha Bhatnagar, Founder
Our Story
The Meaning Behind “Shubhavni” and Our Vision
The name “Shubhavni” beautifully blends two powerful Sanskrit words—“Shubha” and “Avni.”
- 🕊️Shubha means “auspicious,” “fortunate,” or “prosperous.”
- 🌍Avni means “earth” or “the earth’s natural strength.”
Together, Shubhavni symbolizes “Auspicious Earth” and reflects our deep, fortunate connection to nature—a foundation for everything we do.
Founded as an agri-tech startup, Shubhavni Smart Farms focuses on revolutionizing saffron cultivation by combining traditional respect for the earth with advanced technology and automation. Our mission is to cultivate high-quality saffron in controlled indoor environments—ensuring purity, sustainability, and consistency.
With India’s saffron production declining over the years, leading to increasing import reliance, Shubhavni envisions restoring India’s self-reliance. Through innovative indoor saffron farming, we aim to bridge the demand-supply gap and establish India as a producer of premium, authentic saffron once again.
Shubhavni stands for nature’s blessing harnessed through technology—a commitment to prosperity, health, and sustainability.
How We Grow
The Future of Saffron Cultivation — Aeroponic Indoor Farming
Shubhavni brings cutting-edge technology to saffron growing:
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💡
Authentic Bulb Management
We sourced premium bulbs directly from Pampore, Kashmir’s saffron heartland.
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🤖
Controlled Environment Growing
Bulbs are nurtured in IoT-monitored, aeroponic chambers, removing dependency on soil and climate fluctuations.
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Climate Optimization
Temperature, humidity, and light are precisely simulated to ensure robust flowering and high-quality stigmas.
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🙌
Handpicked Harvesting
Rural women handpick and naturally dry stigmas, preserving saffron’s aroma and color.
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Premium Packaging
Raw, unpolished saffron strands are sealed in glass jars to maintain freshness and purity.
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🌱
Sustainable Propagation
Healthy bulbs are replanted indoors, supporting scalable cultivation.
♻️
Sustainability at Our Core
Our aeroponic method uses 90% less water and arable land than traditional farming — a resource-efficient model aligned with India’s environmental needs and future food security.
Our Products
Sale!
Original price was: ₹1,399.00.₹1,249.00Current price is: ₹1,249.00.
Why Choose Shubhavni?
Experience Genuine Purity & Tradition
Women Empowerment
Every purchase uplifts rural women artisans involved from harvesting to packaging.
Consistent Excellence
Advanced farming technology ensures reliable potency, aroma, and color in every batch.
Choose Shubhavni for saffron that stays true to its promise — pure, authentic, and socially responsible.
Blogs Update
From a Homemaker to an Agripreneur: The Story Behind Shubhavni SmartFarms
For most of her life, my mother dedicated herself to being the pillar of our [...]
1 Comment
Read More
12
May
May
Saffron: A Treasure of Health and Wellness
I still remember the first time I saw saffron strands bloom in my indoor farm. [...]
Read More
12
May
May
Media Coverage
❓ Frequently Asked Questions
🌿
What makes Shubhavni Kesar different from regular saffron?
We grow saffron indoors using controlled-environment techniques. This ensures consistent purity, traceability and lab-tested strength (crocin, picrocrocin, safranal) regardless of climate.
🧪
Is your saffron pure? How can I test it at home?
Yes—100% pure stigma threads. Bloom a few strands in warm milk/water; colour releases gradually (not instantly), threads remain red, and aroma is warm & honey-like.
🍵
How should I use saffron for best results?
Crush 2–3 strands and bloom in warm water/milk for 10–15 minutes, then add to your dish or beverage.
🗃️
What is the shelf life and how should I store it?
Best before 24 months. Store airtight, away from light, heat and moisture.
💳
Which payment methods do you accept?
UPI (PhonePe, GPay, etc.), Credit/Debit Cards, NetBanking and wallets via a secure gateway.
👩🌾
Is Shubhavni SmartFarms women-led?
Yes—founded by Shubha Bhatnagar. We create dignified opportunities for women across our operations in Mainpuri, UP.